India is among one of the "priority markets" for the direct selling Swedish beauty brand Oriflame, where it expects to continue its double-digit growth over the next 3-5 years, a top company official has said. The company which sells cosmetic and wellness products in India also expects a double-digit growth in its sales force, adding more direct sellers in the coming years. Amid the COVID-19 pandemic, Oriflame has witnessed an upswing in the wellness products business, contributing to around 20 per cent of its India business from the earlier 4 per cent, and expects this trend to continue with some minor corrections. "We have an expectation to continue the double-digit growth over next 3-5 years and I do not see it as a huge challenge," Frederic Widell, Vice President & Head of South Asia & MD, Oriflame India, told PTI. The company will continue to grow here for the next decades because of the growing population and would continue to invest in India and build the business, he ..
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