Expect 60% of sales to accrue from pure-electric variants, says Jaguar

Jaguar Land Rover expects 60 per cent of its brand Land Rover's sales across the globe to come from pure-electric trims by 2030. The Tata Motors-owned luxury carmaker plans to add at least six pure-electric variants to be part of the Land Rover portfolio starting 2024. The British automaker has already confirmed a pure-electric new Range Rover to join the product range in 2024. "Over the next four years, Land Rover will welcome six all-electric variants across two architectures our flexible Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA)," the company stated in its Annual Report for 2021-22. The move towards pure electrics would help the company to meet unprecedented policy shifts and an exponential rise in customer demand towards electric vehicles across its key markets, it said. "As adoption increases, we expect 60 per cent of global Land Rover sales to be pure-electric by 2030," the company informed its shareholders. The company noted that work

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