Ikea to open small city outlets along with mega formats in India

Swedish furniture retailer IKEA plans to open small city outlets along with its mega format stores in India supported by online channel, tweaking its strategy in the wake of changing consumer behaviour, according to a senior company official. The company,which had in 2013 received government approval for its Rs 10,500 crore investment for opening stores in India, had envisaged setting up 10 furnishing and home-ware stores as well as allied infrastructure in over 10 years in India. Subsequently, it planned to open 15 more stores. So far it has set up three mega format stores in Hyderabad, Navi Mumbai and Bengaluru and two city centres in Mumbai. "A little bit slowed down during the COVID period but we are also learning from the first markets we have opened," IKEA India CEO Susanne Pulverer told PTI in an interview when asked about the impact of the pandemic on the company's expansion plans in the country. On the way forward, she said, We need to be close to where people are. So that

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