Wipro acquires packaged traditional food and spices brand Nirapara

Wipro Consumer Care on Monday announced its entry into the packaged food and spice segment by acquiring Nirapara, one of the largest-selling traditional food brands in Kerala. The deal size was not disclosed by the company. The Wipro group arm has signed a definitive agreement with Nirapara, a company statement said. With this acquisition, Wipro Consumer Care joins FMCG firms such as Dabur, Emami, Tata Consumer Products Ltd and ITC, which are already present in the spices market. Launched in 1976, Nirapara is known for its blended spices. The brand leads in producing a large variety of spice mixes, and rice powder used in making 'appam', 'idiyappam', etc. "Nirapara is our 13th acquisition and gives us a clear foothold in the spices and read-to-cook segment," Wipro Consumer Care and Lighting and Executive Director - Wipro Enterprises Vineet Agarwal said. Presently, Nirapara's 63 per cent business comes from Kerala, 8 per cent from rest of India and the remaining 29 per cent from .

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