Volkswagen focuses on premium products after selling 45% PVs in India

With nearly 45 per cent of passenger vehicles sold in India coming from models priced above Rs 10 lakh so far this year, German carmaker Volkswagen is focussing on premium products in the country following its global strategy, according to a senior company official. The company, which till about three to four years back was operating in a price bracket of Rs 6.5 lakh to Rs 7 lakh, has now moved up to an average price band of Rs 16 lakh offering feature-loaded products in order to meet the evolving customer demands. "For the industry, in 2018 around 18 per cent of the cars sold in India were above Rs 10 lakh. Last year it was at around 40 per cent and this year in first quarter it has already moved to about 43 to 45 per cent," Volkswagen Passenger Cars India Brand Director Ashish Gupta said in an interaction. He further said,"Customers are in a zone of no compromise. There is no compromise on features. There is no compromise on safety and regulation has also moved ahead." According

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