Ultraviolette Automotive forays into Europe with focus on five nations

Electric bike maker Ultraviolette Automotive on Wednesday announced its foray into the European market as it looks to tap growth opportunities in the international markets. The Bengaluru-based company launched its flagship electric bike F77 in Europe with deliveries expected to commence in the second quarter of 2024. The bike is set to be priced between 9,000 to 11,000 euro in Europe, subject to federal/state government incentives and taxes. In an interaction with PTI on the sidelines of EICMA two-wheeler motor show here, Ultraviolette Founder and CEO Narayan Subramaniam said the company will focus on five countries in the continent in the first phase. "In Europe our immediate focus is Italy, Spain, France, Germany and the UK. These five countries would be our immediate target. And then of course, we can look at scaling to other countries as well," he noted. Subramaniam said the company is in active conversation with multiple distributors and dealers in the five geographies. "It

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