Maaza bigger than Coke with Rs 2,826 cr sales in FY21, Limca at Rs 2,061 cr

Fruit drink brand Maaza had reported total sales of Rs 2,826 crore in FY21 in the domestic market, which is higher than the sales of Coke in India, according to a top company official. Limca, a lemon- and lime-flavoured carbonated soft drink brand, had recorded total sales of Rs 2,061 crore in FY21. Both brands (Maaza and Limca) were acquired by The Coca-Cola Company along with Thums Up from Ramesh Chauhan of Parle Bisleri in 1993, when the Atlanta-headquartered company had re-entered the Indian market. Thums Up has now become a billion-dollar brand (Rs 7,500 crore) under Coca-Cola's stable. Last week, during a post-earnings call, The Coca-Cola Company Chairman and CEO James Quincey had said, "Our local Thums Up brand became a USD 1-billion brands in India, driven by focussed marketing and execution plans." On being asked about Maaza and Limca performance, Coca-Cola President (India and Southwest Asia) Sanket Ray told PTI: "Both the brands are doing well." In India, currently, Ma

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