Soft drink brand Thums Up becomes a billion-dollar brand in 2021

Desi soft drink brand Thums Up has become a billion-dollar brand in 2021, global soft drinks major The Coca-Cola Company, which owns the brand, said. "Our local Thums Up brand became a USD one billion brand in India, driven by focussed marketing and execution plans," said The Coca-Cola Company Chairman and CEO James Quincey on Thursday evening during a post-earnings call. Thums Up was acquired by The Coca-Cola Company in 1993, when the Atlanta-headquartered company had re-entered into the Indian market, from Ramesh Chauhan of Parle Bisleri. Coca-Cola had then bought the entire portfolio of aerated drinks from the Chauhan brothers, which also included Gold Spot and Limca. Brand Thums Up was launched almost 45 years ago in 1977, after Coca-Cola had exited from the Indian market after the then Morarji Desai government had directed it to reduce the ownership stake of its Indian operation. This is the first home-grown Indian beverage brand, scaling to billion-dollar sales and is one of

from Companies https://ift.tt/REjxvhZ
via IFTTT