Agri-commerce startup WayCool looking to become Rs 6,000-cr entity by FY25

IFC-backed agri-commerce startup WayCool Foods is looking to become a Rs 6,000-crore entity by FY25, up from Rs 2,000 crore in FY23, driven by its fast-growing food products vertical. Chennai-based WayCool was founded by auto industry veteran Karthik Jayaraman and Sanjay Dasari, the son of the ex-head of Ashok Leyland Vinod Dasari in 2015. It was founded as a social enterprise and agri-tech company. Later it diversified into agri-products with a slew of ready-to-cook and other packaged food brands such as Madhuram, Dezi Fresh, Lexotique, Kitchenji, and Freshey's. These brands have fetched around 25 per cent of its Rs 2,000 crore revenue in FY23, up from 10 per cent in the previous fiscal, it was Rs 1,000 crore. Jayaraman, the cofounder and managing director, expects this to scale to 35-40 per cent by FY25, when the company targets to log in Rs 6,000 crore turnover. "We closed FY23 with Rs 2,000 crore of topline. Of this, as much as 25 per cent came from the branded products and ..

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